Test Bank A Preface to Marketing Management 13th Edition Peter

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Test Bank A Preface to Marketing Management 13th Edition Peter

Download FREE Sample Here to see what is in this Test Bank A Preface to Marketing Management 13th Edition Peter. Note : this is not a text book. File Format : PDF or Word

Chapter 1: Strategic Planning and the Marketing Management Process., Chapter 2: Marketing Research: Process and Systems for Decision Making., Chapter 3: Consumer Behavior., Chapter 4: Business, Government, and Institutional Buying., Chapter 5: Market Segmentation., Chapter 6: Product and Brand Strategy., Chapter 7: New Product Planning and Development., Chapter 8: Integrated Marketing Communications., Chapter 9: Personal Selling, Relationship Building, and Sales Management., Chapter 10: Distribution Strategy., Chapter 11: Pricing Strategy., Chapter 12: The Marketing of Services., Chapter 13: Global Marketing.

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